Market insights
What dealers are doing with new cars right now — markups, clearances, and the models nobody's buying. Every figure is a real measurement, refreshed with the data.
As of July 1, 2026
The markup hall of shame
Share ≥2.5% over sticker — beyond any doc fee
Who's still charging over sticker
Share ≥2.5% over sticker — beyond any doc fee
The brands blinking first
Median discount off sticker, new cars
Brand-new… and a year old
New listings sitting 365+ days
20.2K
Worst offender: Ford F-150 (586 of them)
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The EV clearance is real
Median discount off sticker, new EVs
Gone before the ink dries
Fewest median days on the lot, new cars
Luxury that lingers
Most median days on the lot, new luxury
The six-figure club
Highest median price, new (200+ listings)
America's most-listed new vehicle is the Ford F-150
New listings on the market right now
91.9K
Ford F-150, 2025+ model years
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The cheapest way into a brand-new car
Lowest median price, new (500+ listings)
$21,686
Nissan Versa — 1,783 listings
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Wrangler vs Bronco
Median price, new
+$3,770 (+7%)
Jeep Wrangler
$50,613
51,967 listings
Ford Bronco
$54,383
42,423 listings
Where dealers dare to mark up
Share ≥2.5% over sticker — beyond any doc fee
Where the Corvette is cheapest
Median price, new Chevrolet Corvette
Minivan wars: who moves fastest
Median days on the lot, new
Sports cars are a waiting game
Median days on the lot, new
